diff --git a/image-builder/assets/playbooks/roles/livecdcontent/defaults/main.yaml b/image-builder/assets/playbooks/roles/livecdcontent/defaults/main.yaml
index c7a0ba9..f70314a 100644
--- a/image-builder/assets/playbooks/roles/livecdcontent/defaults/main.yaml
+++ b/image-builder/assets/playbooks/roles/livecdcontent/defaults/main.yaml
@@ -4,3 +4,4 @@ root_image: build
 mksquashfs_compression: lz4
 mksquashfs_threads: "{{ ansible_processor_vcpus }}"
 squashfs_timeout: 120
+grub_menu_timeout: 0
diff --git a/image-builder/assets/playbooks/roles/livecdcontent/templates/grub-livecd.cfg.j2 b/image-builder/assets/playbooks/roles/livecdcontent/templates/grub-livecd.cfg.j2
index 60c2746..10b1218 100644
--- a/image-builder/assets/playbooks/roles/livecdcontent/templates/grub-livecd.cfg.j2
+++ b/image-builder/assets/playbooks/roles/livecdcontent/templates/grub-livecd.cfg.j2
@@ -3,7 +3,7 @@ search --set=root --file /AIRSHIP
 insmod all_video
 
 set default="0"
-set timeout=1
+set timeout={{ grub_menu_timeout }}
 
 menuentry "Airship Ephemeral" {
     linux /boot/vmlinuz boot=live quiet nomodeset overlay-size=70% systemd.unified_cgroup_hierarchy=0 ds=ConfigDrive console=ttyS0 console=tty0