diff --git a/README.rst b/README.rst
index 7380870..b4679ff 100644
--- a/README.rst
+++ b/README.rst
@@ -7,11 +7,12 @@ title of the presentation.
 
 Each time a publication is presented or published, the branch should
 be tagged (with a signed, annotated tag).  The first line of the tag
-message should be the title of the event or publication.  For example,
-if the presentation "overview" was given at LCA 2013, you might tag it
-with:
+message should be the title of the event or publication, and the tag
+itself should be in the format "year-venue-publication".  For example,
+if the presentation "overview" was given at LinuxCon North America
+2013, you might tag it with:
 
-  git tag -s -m "linux.conf.au, 2013" overview
+  git tag -s -m "LinuxCon North America, 2013" 2013-linuxcon_na-overview
 
 The 'make-index' script will create an index page based on index.html,
 and all current branches and tags in the repo and their README.rst