diff --git a/ansible/group_vars/all.yml b/ansible/group_vars/all.yml
index b42f2e2fae..686e79a51d 100644
--- a/ansible/group_vars/all.yml
+++ b/ansible/group_vars/all.yml
@@ -576,6 +576,7 @@ enable_openstack_core: "yes"
 enable_glance: "{{ enable_openstack_core | bool }}"
 enable_haproxy: "yes"
 enable_keepalived: "{{ enable_haproxy | bool }}"
+enable_loadbalancer: "{{ enable_haproxy | bool or enable_keepalived | bool }}"
 enable_keystone: "{{ enable_openstack_core | bool }}"
 enable_keystone_federation: "{{ (keystone_identity_providers | length > 0) and (keystone_identity_mappings | length > 0) }}"
 enable_mariadb: "yes"
diff --git a/ansible/inventory/all-in-one b/ansible/inventory/all-in-one
index f94d4f81cf..ead8ad6f74 100644
--- a/ansible/inventory/all-in-one
+++ b/ansible/inventory/all-in-one
@@ -75,9 +75,15 @@ control
 [hacluster-remote:children]
 compute
 
-[haproxy:children]
+[loadbalancer:children]
 network
 
+[keepalived:children]
+loadbalancer
+
+[haproxy:children]
+loadbalancer
+
 [mariadb:children]
 control
 
diff --git a/ansible/inventory/multinode b/ansible/inventory/multinode
index b1dd794f07..937032f230 100644
--- a/ansible/inventory/multinode
+++ b/ansible/inventory/multinode
@@ -99,9 +99,15 @@ control
 [hacluster-remote:children]
 compute
 
-[haproxy:children]
+[loadbalancer:children]
 network
 
+[keepalived:children]
+loadbalancer
+
+[haproxy:children]
+loadbalancer
+
 [mariadb:children]
 control
 
diff --git a/ansible/roles/haproxy/tasks/main.yml b/ansible/roles/haproxy/tasks/main.yml
deleted file mode 100644
index 94b59449f8..0000000000
--- a/ansible/roles/haproxy/tasks/main.yml
+++ /dev/null
@@ -1,3 +0,0 @@
----
-- include_tasks: "{{ kolla_action }}.yml"
-  when: inventory_hostname in groups['haproxy']
diff --git a/ansible/roles/haproxy/defaults/main.yml b/ansible/roles/loadbalancer/defaults/main.yml
similarity index 98%
rename from ansible/roles/haproxy/defaults/main.yml
rename to ansible/roles/loadbalancer/defaults/main.yml
index 145d595e37..ca48da20a4 100644
--- a/ansible/roles/haproxy/defaults/main.yml
+++ b/ansible/roles/loadbalancer/defaults/main.yml
@@ -1,7 +1,7 @@
 ---
-project_name: "haproxy"
+project_name: "loadbalancer"
 
-haproxy_services:
+loadbalancer_services:
   haproxy:
     container_name: haproxy
     group: haproxy
@@ -13,7 +13,7 @@ haproxy_services:
     healthcheck: "{{ haproxy_healthcheck }}"
   keepalived:
     container_name: keepalived
-    group: haproxy
+    group: keepalived
     enabled: "{{ enable_keepalived | bool }}"
     image: "{{ keepalived_image_full }}"
     privileged: True
diff --git a/ansible/roles/haproxy/handlers/main.yml b/ansible/roles/loadbalancer/handlers/main.yml
similarity index 96%
rename from ansible/roles/haproxy/handlers/main.yml
rename to ansible/roles/loadbalancer/handlers/main.yml
index fecff0ddc9..4adea1b1e7 100644
--- a/ansible/roles/haproxy/handlers/main.yml
+++ b/ansible/roles/loadbalancer/handlers/main.yml
@@ -49,7 +49,7 @@
 - name: Restart backup haproxy container
   vars:
     service_name: "haproxy"
-    service: "{{ haproxy_services[service_name] }}"
+    service: "{{ loadbalancer_services[service_name] }}"
   become: true
   kolla_docker:
     action: "recreate_or_restart_container"
@@ -78,7 +78,7 @@
 - name: Start backup keepalived container
   vars:
     service_name: "keepalived"
-    service: "{{ haproxy_services[service_name] }}"
+    service: "{{ loadbalancer_services[service_name] }}"
   become: true
   kolla_docker:
     action: "recreate_or_restart_container"
@@ -128,7 +128,7 @@
 - name: Start master haproxy container
   vars:
     service_name: "haproxy"
-    service: "{{ haproxy_services[service_name] }}"
+    service: "{{ loadbalancer_services[service_name] }}"
   become: true
   kolla_docker:
     action: "recreate_or_restart_container"
@@ -157,7 +157,7 @@
 - name: Start master keepalived container
   vars:
     service_name: "keepalived"
-    service: "{{ haproxy_services[service_name] }}"
+    service: "{{ loadbalancer_services[service_name] }}"
   become: true
   kolla_docker:
     action: "recreate_or_restart_container"
diff --git a/ansible/roles/haproxy/tasks/check-containers.yml b/ansible/roles/loadbalancer/tasks/check-containers.yml
similarity index 87%
rename from ansible/roles/haproxy/tasks/check-containers.yml
rename to ansible/roles/loadbalancer/tasks/check-containers.yml
index bb19a0c804..d2c4035417 100644
--- a/ansible/roles/haproxy/tasks/check-containers.yml
+++ b/ansible/roles/loadbalancer/tasks/check-containers.yml
@@ -1,5 +1,5 @@
 ---
-- name: Check haproxy containers
+- name: Check loadbalancer containers
   become: true
   kolla_docker:
     action: "compare_container"
@@ -13,6 +13,6 @@
   when:
     - inventory_hostname in groups[item.value.group]
     - item.value.enabled | bool
-  with_dict: "{{ haproxy_services }}"
+  with_dict: "{{ loadbalancer_services }}"
   notify:
     - "Restart {{ item.key }} container"
diff --git a/ansible/roles/haproxy/tasks/check.yml b/ansible/roles/loadbalancer/tasks/check.yml
similarity index 100%
rename from ansible/roles/haproxy/tasks/check.yml
rename to ansible/roles/loadbalancer/tasks/check.yml
diff --git a/ansible/roles/haproxy/tasks/config-host.yml b/ansible/roles/loadbalancer/tasks/config-host.yml
similarity index 100%
rename from ansible/roles/haproxy/tasks/config-host.yml
rename to ansible/roles/loadbalancer/tasks/config-host.yml
diff --git a/ansible/roles/haproxy/tasks/config.yml b/ansible/roles/loadbalancer/tasks/config.yml
similarity index 84%
rename from ansible/roles/haproxy/tasks/config.yml
rename to ansible/roles/loadbalancer/tasks/config.yml
index 26946804d7..f082073dbf 100644
--- a/ansible/roles/haproxy/tasks/config.yml
+++ b/ansible/roles/loadbalancer/tasks/config.yml
@@ -10,11 +10,11 @@
   when:
     - inventory_hostname in groups[item.value.group]
     - item.value.enabled | bool
-  with_dict: "{{ haproxy_services }}"
+  with_dict: "{{ loadbalancer_services }}"
 
-- name: Ensuring service config subdir exists
+- name: Ensuring haproxy service config subdir exists
   vars:
-    service: "{{ haproxy_services['haproxy'] }}"
+    service: "{{ loadbalancer_services['haproxy'] }}"
   file:
     path: "{{ node_config_directory }}/haproxy/services.d"
     state: "directory"
@@ -28,20 +28,20 @@
 
 - name: Copying over config.json files for services
   template:
-    src: "{{ item.key }}.json.j2"
+    src: "{{ item.key }}/{{ item.key }}.json.j2"
     dest: "{{ node_config_directory }}/{{ item.key }}/config.json"
     mode: "0660"
   become: true
   when:
     - inventory_hostname in groups[item.value.group]
     - item.value.enabled | bool
-  with_dict: "{{ haproxy_services }}"
+  with_dict: "{{ loadbalancer_services }}"
   notify:
     - "Restart {{ item.key }} container"
 
 - name: Copying over haproxy.cfg
   vars:
-    service: "{{ haproxy_services['haproxy'] }}"
+    service: "{{ loadbalancer_services['haproxy'] }}"
   template:
     src: "{{ item }}"
     dest: "{{ node_config_directory }}/haproxy/haproxy.cfg"
@@ -53,13 +53,13 @@
   with_first_found:
     - "{{ node_custom_config }}/haproxy/{{ inventory_hostname }}/haproxy_main.cfg"
     - "{{ node_custom_config }}/haproxy/haproxy_main.cfg"
-    - "haproxy_main.cfg.j2"
+    - "haproxy/haproxy_main.cfg.j2"
   notify:
     - Restart haproxy container
 
 - name: Copying over custom haproxy services configuration
   vars:
-    service: "{{ haproxy_services['haproxy'] }}"
+    service: "{{ loadbalancer_services['haproxy'] }}"
   template:
     src: "{{ item }}"
     dest: "{{ node_config_directory }}/haproxy/services.d/"
@@ -75,7 +75,7 @@
 
 - name: Copying over keepalived.conf
   vars:
-    service: "{{ haproxy_services['keepalived'] }}"
+    service: "{{ loadbalancer_services['keepalived'] }}"
   template:
     src: "{{ item }}"
     dest: "{{ node_config_directory }}/keepalived/keepalived.conf"
@@ -87,13 +87,13 @@
   with_first_found:
     - "{{ node_custom_config }}/keepalived/{{ inventory_hostname }}/keepalived.conf"
     - "{{ node_custom_config }}/keepalived/keepalived.conf"
-    - "keepalived.conf.j2"
+    - "keepalived/keepalived.conf.j2"
   notify:
     - Restart keepalived container
 
 - name: Copying over haproxy.pem
   vars:
-    service: "{{ haproxy_services['haproxy'] }}"
+    service: "{{ loadbalancer_services['haproxy'] }}"
   copy:
     src: "{{ kolla_external_fqdn_cert }}"
     dest: "{{ node_config_directory }}/haproxy/{{ item }}"
@@ -111,7 +111,7 @@
 
 - name: Copying over haproxy-internal.pem
   vars:
-    service: "{{ haproxy_services['haproxy'] }}"
+    service: "{{ loadbalancer_services['haproxy'] }}"
   copy:
     src: "{{ kolla_internal_fqdn_cert }}"
     dest: "{{ node_config_directory }}/haproxy/{{ item }}"
@@ -133,7 +133,7 @@
 
 - name: Copying over haproxy start script
   vars:
-    service: "{{ haproxy_services['haproxy'] }}"
+    service: "{{ loadbalancer_services['haproxy'] }}"
   template:
     src: "{{ item }}"
     dest: "{{ node_config_directory }}/haproxy/haproxy_run.sh"
@@ -145,6 +145,6 @@
   with_first_found:
     - "{{ node_custom_config }}/haproxy/{{ inventory_hostname }}/haproxy_run.sh"
     - "{{ node_custom_config }}/haproxy/haproxy_run.sh"
-    - "haproxy_run.sh.j2"
+    - "haproxy/haproxy_run.sh.j2"
   notify:
     - Restart haproxy container
diff --git a/ansible/roles/haproxy/tasks/copy-certs.yml b/ansible/roles/loadbalancer/tasks/copy-certs.yml
similarity index 68%
rename from ansible/roles/haproxy/tasks/copy-certs.yml
rename to ansible/roles/loadbalancer/tasks/copy-certs.yml
index 486fa7b00f..7e26c26482 100644
--- a/ansible/roles/haproxy/tasks/copy-certs.yml
+++ b/ansible/roles/loadbalancer/tasks/copy-certs.yml
@@ -3,4 +3,4 @@
   import_role:
     role: service-cert-copy
   vars:
-    project_services: "{{ haproxy_services }}"
+    project_services: "{{ loadbalancer_services }}"
diff --git a/ansible/roles/haproxy/tasks/deploy-containers.yml b/ansible/roles/loadbalancer/tasks/deploy-containers.yml
similarity index 100%
rename from ansible/roles/haproxy/tasks/deploy-containers.yml
rename to ansible/roles/loadbalancer/tasks/deploy-containers.yml
diff --git a/ansible/roles/haproxy/tasks/deploy.yml b/ansible/roles/loadbalancer/tasks/deploy.yml
similarity index 100%
rename from ansible/roles/haproxy/tasks/deploy.yml
rename to ansible/roles/loadbalancer/tasks/deploy.yml
diff --git a/ansible/roles/loadbalancer/tasks/main.yml b/ansible/roles/loadbalancer/tasks/main.yml
new file mode 100644
index 0000000000..61bef8fc90
--- /dev/null
+++ b/ansible/roles/loadbalancer/tasks/main.yml
@@ -0,0 +1,3 @@
+---
+- include_tasks: "{{ kolla_action }}.yml"
+  when: inventory_hostname in groups['loadbalancer']
diff --git a/ansible/roles/haproxy/tasks/precheck.yml b/ansible/roles/loadbalancer/tasks/precheck.yml
similarity index 98%
rename from ansible/roles/haproxy/tasks/precheck.yml
rename to ansible/roles/loadbalancer/tasks/precheck.yml
index c488da28f7..6ccd8bdd6d 100644
--- a/ansible/roles/haproxy/tasks/precheck.yml
+++ b/ansible/roles/loadbalancer/tasks/precheck.yml
@@ -2,7 +2,7 @@
 - import_role:
     name: service-precheck
   vars:
-    service_precheck_services: "{{ haproxy_services }}"
+    service_precheck_services: "{{ loadbalancer_services }}"
     service_name: "{{ project_name }}"
 
 - name: Get container facts
@@ -19,7 +19,7 @@
   changed_when: false
   when:
     - enable_keepalived | bool
-    - inventory_hostname in groups['haproxy']
+    - inventory_hostname in groups['keepalived']
 
 - name: Group hosts by whether they are running HAProxy
   group_by:
@@ -34,7 +34,7 @@
     # NOTE(mgoddard): We can only reliably run this precheck if all hosts in
     # the haproxy group are included in the batch. This may not be the case if
     # using --limit or --serial.
-    all_hosts_in_batch: "{{ groups['haproxy'] | difference(ansible_play_batch) | list | length == 0 }}"
+    all_hosts_in_batch: "{{ groups['loadbalancer'] | difference(ansible_play_batch) | list | length == 0 }}"
   set_fact:
     keepalived_vip_prechecks: "{{ all_hosts_in_batch and groups['keepalived_running_True'] is not defined }}"
     haproxy_vip_prechecks: "{{ all_hosts_in_batch and groups['haproxy_running_True'] is not defined }}"
@@ -156,7 +156,7 @@
     - enable_haproxy | bool
     - enable_keepalived | bool
     - container_facts['keepalived'] is not defined
-    - inventory_hostname in groups['haproxy']
+    - inventory_hostname in groups['loadbalancer']
 
 - name: Getting haproxy stat
   shell: echo "show stat" | docker exec -i haproxy socat unix-connect:/var/lib/kolla/haproxy/haproxy.sock stdio  # noqa 306
diff --git a/ansible/roles/haproxy/tasks/pull.yml b/ansible/roles/loadbalancer/tasks/pull.yml
similarity index 100%
rename from ansible/roles/haproxy/tasks/pull.yml
rename to ansible/roles/loadbalancer/tasks/pull.yml
diff --git a/ansible/roles/haproxy/tasks/reconfigure.yml b/ansible/roles/loadbalancer/tasks/reconfigure.yml
similarity index 100%
rename from ansible/roles/haproxy/tasks/reconfigure.yml
rename to ansible/roles/loadbalancer/tasks/reconfigure.yml
diff --git a/ansible/roles/haproxy/tasks/stop.yml b/ansible/roles/loadbalancer/tasks/stop.yml
similarity index 63%
rename from ansible/roles/haproxy/tasks/stop.yml
rename to ansible/roles/loadbalancer/tasks/stop.yml
index cb70188ba5..e4f0e49d8a 100644
--- a/ansible/roles/haproxy/tasks/stop.yml
+++ b/ansible/roles/loadbalancer/tasks/stop.yml
@@ -2,5 +2,5 @@
 - import_role:
     name: service-stop
   vars:
-    project_services: "{{ haproxy_services }}"
+    project_services: "{{ loadbalancer_services }}"
     service_name: "{{ project_name }}"
diff --git a/ansible/roles/haproxy/tasks/upgrade.yml b/ansible/roles/loadbalancer/tasks/upgrade.yml
similarity index 100%
rename from ansible/roles/haproxy/tasks/upgrade.yml
rename to ansible/roles/loadbalancer/tasks/upgrade.yml
diff --git a/ansible/roles/haproxy/templates/haproxy.json.j2 b/ansible/roles/loadbalancer/templates/haproxy/haproxy.json.j2
similarity index 100%
rename from ansible/roles/haproxy/templates/haproxy.json.j2
rename to ansible/roles/loadbalancer/templates/haproxy/haproxy.json.j2
diff --git a/ansible/roles/haproxy/templates/haproxy_main.cfg.j2 b/ansible/roles/loadbalancer/templates/haproxy/haproxy_main.cfg.j2
similarity index 100%
rename from ansible/roles/haproxy/templates/haproxy_main.cfg.j2
rename to ansible/roles/loadbalancer/templates/haproxy/haproxy_main.cfg.j2
diff --git a/ansible/roles/haproxy/templates/haproxy_run.sh.j2 b/ansible/roles/loadbalancer/templates/haproxy/haproxy_run.sh.j2
similarity index 100%
rename from ansible/roles/haproxy/templates/haproxy_run.sh.j2
rename to ansible/roles/loadbalancer/templates/haproxy/haproxy_run.sh.j2
diff --git a/ansible/roles/haproxy/templates/keepalived.conf.j2 b/ansible/roles/loadbalancer/templates/keepalived/keepalived.conf.j2
similarity index 87%
rename from ansible/roles/haproxy/templates/keepalived.conf.j2
rename to ansible/roles/loadbalancer/templates/keepalived/keepalived.conf.j2
index 43ac5d7aa3..e6e48370c1 100644
--- a/ansible/roles/haproxy/templates/keepalived.conf.j2
+++ b/ansible/roles/loadbalancer/templates/keepalived/keepalived.conf.j2
@@ -10,13 +10,13 @@ vrrp_instance kolla_internal_vip_{{ keepalived_virtual_router_id }} {
     nopreempt
     interface {{ api_interface }}
     virtual_router_id {{ keepalived_virtual_router_id }}
-    priority {{ groups['haproxy'].index(inventory_hostname) + 1 }}
+    priority {{ groups['loadbalancer'].index(inventory_hostname) + 1 }}
     advert_int 1
 {% if keepalived_traffic_mode == 'unicast' %}
     unicast_src_ip {{ api_interface_address }}
-{% if groups['haproxy'] | length > 1 %}
+{% if groups['loadbalancer'] | length > 1 %}
     unicast_peer {
-{% for host in groups['haproxy'] %}
+{% for host in groups['loadbalancer'] %}
 {% set ip_addr = 'api' | kolla_address(host) %}
 {% if ip_addr != api_interface_address %}
         {{ ip_addr }}
diff --git a/ansible/roles/haproxy/templates/keepalived.json.j2 b/ansible/roles/loadbalancer/templates/keepalived/keepalived.json.j2
similarity index 100%
rename from ansible/roles/haproxy/templates/keepalived.json.j2
rename to ansible/roles/loadbalancer/templates/keepalived/keepalived.json.j2
diff --git a/ansible/roles/prechecks/tasks/database_checks.yml b/ansible/roles/prechecks/tasks/database_checks.yml
index 0f53135a46..c4fb50c91a 100644
--- a/ansible/roles/prechecks/tasks/database_checks.yml
+++ b/ansible/roles/prechecks/tasks/database_checks.yml
@@ -8,7 +8,7 @@
   when:
     - not enable_mariadb | bool
     - enable_external_mariadb_load_balancer | bool
-    - inventory_hostname in groups['haproxy']
+    - inventory_hostname in groups['loadbalancer']
 
 - name: "Check if external database address is reachable from all hosts"
   wait_for:
diff --git a/ansible/site.yml b/ansible/site.yml
index d96773fcd6..5383bd5ed7 100644
--- a/ansible/site.yml
+++ b/ansible/site.yml
@@ -34,7 +34,6 @@
         - enable_glance_{{ enable_glance | bool }}
         - enable_gnocchi_{{ enable_gnocchi | bool }}
         - enable_grafana_{{ enable_grafana | bool }}
-        - enable_haproxy_{{ enable_haproxy | bool }}
         - enable_hacluster_{{ enable_hacluster | bool }}
         - enable_heat_{{ enable_heat | bool }}
         - enable_horizon_{{ enable_horizon | bool }}
@@ -45,6 +44,7 @@
         - enable_keystone_{{ enable_keystone | bool }}
         - enable_kibana_{{ enable_kibana | bool }}
         - enable_kuryr_{{ enable_kuryr | bool }}
+        - enable_loadbalancer_{{ enable_loadbalancer | bool }}
         - enable_magnum_{{ enable_magnum | bool }}
         - enable_manila_{{ enable_manila | bool }}
         - enable_mariadb_{{ enable_mariadb | bool }}
@@ -113,17 +113,17 @@
         tags: chrony,
         when: enable_chrony | bool }
 
-- name: Apply role haproxy
+- name: Apply role loadbalancer
   gather_facts: false
   hosts:
-    - haproxy
-    - '&enable_haproxy_True'
+    - loadbalancer
+    - '&enable_loadbalancer_True'
   serial: '{{ kolla_serial|default("0") }}'
   tags:
-    - haproxy
+    - loadbalancer
   roles:
-    - { role: haproxy,
-        when: enable_haproxy | bool }
+    - { role: loadbalancer,
+        when: enable_loadbalancer | bool }
   tasks:
     - block:
         - include_role:
diff --git a/tests/templates/inventory.j2 b/tests/templates/inventory.j2
index 887bc7179f..498e85a0a3 100644
--- a/tests/templates/inventory.j2
+++ b/tests/templates/inventory.j2
@@ -155,9 +155,15 @@ control
 [hacluster-remote:children]
 compute
 
-[haproxy:children]
+[loadbalancer:children]
 network
 
+[keepalived:children]
+loadbalancer
+
+[haproxy:children]
+loadbalancer
+
 [mariadb:children]
 control