diff --git a/deploy-guide/source/overview-osa.rst b/deploy-guide/source/overview-osa.rst
index 2634bb5640..721433f10c 100644
--- a/deploy-guide/source/overview-osa.rst
+++ b/deploy-guide/source/overview-osa.rst
@@ -7,6 +7,39 @@ IT automation engine to deploy an OpenStack environment on Ubuntu Linux.
 For isolation and ease of maintenance, you can install OpenStack components
 into Linux containers (LXC).
 
+Why choose OpenStack-Ansible?
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+* Supports the major Linux distributions Ubuntu, CentOS (WIP) and OpenSUSE
+  (WIP).
+* Supports the major CPU architectures x86, ppc64, s390x (WIP).
+* Offers automation for upgrades between major OpenStack releases.
+* Uses OpenStack defaults for each of the project roles, and provides
+  extra wiring and optimised configuration when combining projects
+  together.
+* Does not implement its own DSL, and uses wherever possible Ansible
+  directly. All the experience acquired using Ansible can be used in
+  openstack-ansible, and the other way around.
+* You like to use reliable, proven technology. We try to run OpenStack
+  with a minimum amount of packages that are not provided by distributions
+  or the OpenStack community. Less dependencies and distribution tested
+  software make the project more reliable.
+* You want to be able to select how to deploy on your hardware: deploy
+  partially on metal, fully on metal, or fully in machine containers.
+
+When **not** to choose OpenStack-Ansible?
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+* If your company is already invested with other configuration management
+  systems, Puppet or Chef, and does not want to use Ansible we recommend
+  re-using your knowledge and experimenting with a different
+  OpenStack deployment project.
+* You want to deploy OpenStack with 100% application containers.
+  We currently support machine containers, with lxc and we will support
+  *systemd-nspawn* in the future (WIP). If you want to go 100% Docker,
+  there are other projects in the OpenStack community that can
+  help you.
+
 Ansible
 ~~~~~~~