diff --git a/README.rst b/README.rst
index 6225497..2dd4ee6 100644
--- a/README.rst
+++ b/README.rst
@@ -154,6 +154,20 @@ pass ``auto`` as the etherpad URL::
 
   #keystone etherpad auto
 
+url
+---
+
+A URL can be associated to a track, for example pointing to where the video
+meeting happens. By default the bot points to the URL associated to the room,
+if any. You can override it using the ``url`` command::
+
+  #keystone url https://meet.jit.si/awesome-keystone-meeting
+
+If you set a track-specific URL and would like to remove it, you can pass
+``none`` as the URL::
+
+  #keystone url none
+
 color
 -----
 
@@ -244,7 +258,7 @@ Join that channel and load base JSON data from a public URL (see base.json
 for an example). You can use the pastebin service as a quick way to publish
 that data::
 
-  ~fetchdb http://paste.openstack.org/raw/793036/
+  ~fetchdb http://paste.openstack.org/raw/793040/
 
 Then you can give other commands to the bot, like::
 
diff --git a/base.json b/base.json
index ee8cdd9..18195a3 100644
--- a/base.json
+++ b/base.json
@@ -170,6 +170,7 @@
             "WedP2": ""
         },
         "Ballroom A": {
+            "url": "http://meet.jit.si/DEN-ptg-BallroomA",
             "FriA1": "nova",
             "FriA2": "nova",
             "FriP1": "nova",
diff --git a/html/ptg.html b/html/ptg.html
index 83179ec..1e2f872 100644
--- a/html/ptg.html
+++ b/html/ptg.html
@@ -53,7 +53,7 @@
   {{#each tracks as |track| }}
   {{#if (lookup @root.now track) }}
     <tr>
-      <td class="col-sm-1">{{trackbadge track}}</span></td>
+      <td class="col-sm-1">{{trackbadge @root.urls @root.location @root.schedule track}}</span></td>
       <td>{{#trackContentLine}}{{lookup @root.now track}}{{/trackContentLine}}</td>
       <td>{{lookup @root.location track}}
           {{#if (checkins track)}}
@@ -80,7 +80,7 @@
   {{#each tracks as |track| }}
   {{#if (lookup @root.next track) }}
   <tr>
-    <td class="col-sm-1">{{trackbadge track}}</span></td>
+    <td class="col-sm-1">{{trackbadge @root.urls @root.location @root.schedule track}}</span></td>
     <td>
       {{#each (lookup @root.next track) as |item|}}
       {{#trackContentLine}}{{item}}{{/trackContentLine}} <br/>
@@ -121,7 +121,7 @@
          <span class="glyphicon glyphicon-{{sched.cap_icon}}"
                title="{{sched.cap_desc}}"></span>{{/if}}</td>
       {{#each (lookup @root.slots day) as |time|}}
-      <td>{{ roomcode @root.schedule room time.name 0 }}</td>
+      <td>{{ roomcode @root.urls @root.schedule room time.name 0 }}</td>
       {{/each}}
      </tr>
      {{/if}}
diff --git a/html/ptg.js b/html/ptg.js
index 835321b..e9cce88 100644
--- a/html/ptg.js
+++ b/html/ptg.js
@@ -57,20 +57,31 @@ function checkins_tooltip(track) {
   }
 }
 
-function track_badge(track) {
+function track_badge(track, roomurl) {
   var title = checkins_tooltip(track);
+  if (roomurl != undefined) {
+    return '<a target="_blank" href="' + roomurl +
+    '" class="label label-primary ' +
+    track +
+    '" title="' + title + '">' + track;
+  }
   return '<span class="label label-primary ' +
     track +
     '" title="' + title + '">' + track;
 }
 
 Handlebars.registerHelper('trackbadge',
-                          function(track) {
-  return new Handlebars.SafeString(track_badge(track));
+                          function(urls, locations, schedule, track) {
+  if (urls[track] != undefined) {
+    roomurl = urls[track];
+  } else {
+    roomurl = schedule[locations[track]]['url'];
+  }
+  return new Handlebars.SafeString(track_badge(track, roomurl));
 });
 
 Handlebars.registerHelper('roomcode',
-                          function(schedule, room, timecode, s) {
+                          function(urls, schedule, room, timecode, s) {
   var cell = '';
   if (schedule[room][timecode] != undefined) {
     if (schedule[room][timecode] == "") {
@@ -80,7 +91,12 @@ Handlebars.registerHelper('roomcode',
         cell = '<small><i>' + room + "-" + timecode + '</i></small>';
       }
     } else {
-      cell = track_badge(schedule[room][timecode]);
+      if (urls[schedule[room][timecode]] != undefined) {
+          url = urls[schedule[room][timecode]];
+      } else {
+          url = schedule[room]['url']
+      }
+      cell = track_badge(schedule[room][timecode], url);
     }
   }
   return new Handlebars.SafeString(cell);
diff --git a/ptgbot/bot.py b/ptgbot/bot.py
index 158a4ac..16eb6fb 100644
--- a/ptgbot/bot.py
+++ b/ptgbot/bot.py
@@ -313,6 +313,8 @@ class PTGBot(SASL, SSL, irc.bot.SingleServerIRCBot):
                 self.data.clean_tracks([track])
             elif adverb == 'etherpad':
                 self.data.add_etherpad(track, params)
+            elif adverb == 'url':
+                self.data.add_url(track, params)
             elif adverb == 'color':
                 self.data.add_color(track, params)
             elif adverb == 'location':
diff --git a/ptgbot/db.py b/ptgbot/db.py
index 560bd71..38eedf3 100644
--- a/ptgbot/db.py
+++ b/ptgbot/db.py
@@ -36,6 +36,7 @@ class PTGDataBase():
             'eventid': '',
             'motd': {'message': '', 'level': 'info'},
             'links': OrderedDict(),
+            'urls': OrderedDict(),
             # Keys for last_check_in are lower-cased nicks;
             # values are in the same format as BASE_CHECK_IN
             'last_check_in': OrderedDict(),
@@ -64,7 +65,7 @@ class PTGDataBase():
         # Add tracks mentioned in configuration that are not in track list
         for room, bookings in self.data['schedule'].items():
             for time, track in bookings.items():
-                if time in ['cap_icon', 'cap_desc']:
+                if time in ['cap_icon', 'cap_desc', 'url']:
                     continue
                 if track and track not in self.data['tracks']:
                     self.add_tracks([track])
@@ -89,6 +90,13 @@ class PTGDataBase():
             self.data['etherpads'][track] = etherpad
         self.save()
 
+    def add_url(self, track, url):
+        if url == 'none':
+            del(self.data['urls'][track])
+        else:
+            self.data['urls'][track] = url
+        self.save()
+
     def add_color(self, track, color):
         self.data['colors'][track] = color
         self.save()