diff --git a/neutron/openstack/common/rpc/impl_qpid.py b/neutron/openstack/common/rpc/impl_qpid.py
index a5f934e4d4..18f3db81ca 100644
--- a/neutron/openstack/common/rpc/impl_qpid.py
+++ b/neutron/openstack/common/rpc/impl_qpid.py
@@ -285,7 +285,7 @@ class DirectPublisher(Publisher):
     def __init__(self, conf, session, msg_id):
         """Init a 'direct' publisher."""
         super(DirectPublisher, self).__init__(session, msg_id,
-                                              {"type": "Direct"})
+                                              {"type": "direct"})
 
 
 class TopicPublisher(Publisher):